I’ve been reading about this for a while and it’s fascinating to see how it’s being sold. Attention is a commodity in today’s day & age.
You can buy it for a few dollars, rupees, pesos.
So, the question then is not about scarcity, it’s about what you present when you have attention.
To create something compelling, note-worthy, delightful.
It could be basic for some.
Something as basic as presenting something that works (because the world has too many services & products that don’t work quite)
So, stop chasing attention, like many content marketers & platforms would like you to believe. Their business model succeeds because you post your pointless breakfast photos.
Verify the hype.
Pay attention to what you’re being asked to pay attention to, ironically.