Most entrepreneurs/businesses are in the urgency business.
Creating tension, anticipation & urgency is of utmost importance.
They say that timing is everything in business & life.
And.. ‘ they’re ‘ mostly right in so far as relying on luck is concerned.
When it comes to ‘engineering’ growth, however, it’s a matter of selling the timing – i.e – selling the urgency of the matter
Why should the prospect invest in your program ‘now’, why should a talented employee join your unproven startup ‘now’, why should the investor invest ‘now’.
You’re in the urgency selling business.
Figure out or develop your ‘why now’ before you get to ‘why you’ (which is where most people/businesses get stuck)